Fitted furniture lead generation
Home Service Installs runs local Facebook and Instagram advertising for UK fitted wardrobe and fitted furniture companies, using your finished rooms as the advert and a dedicated landing page as the destination.
Fitted furniture is the most visual category we work with, and Instagram is effectively a showroom for it. People save images of wardrobes, media walls and alcove units months before they enquire. The finished room is the advert — no explanation required.
It's also style-led rather than problem-led. Nobody's gate is broken; someone has simply decided the bedroom would be better with fitted wardrobes than a wonky freestanding one. That means the advert has to match a taste, not just a need, and campaigns often run several distinct looks — shaker and painted, flat slab and handleless, walnut and fluted panelling — to see which one your local market responds to.
Sales cycles are longer than in most installation trades. There's usually a design visit, drawings, revisions and a decision involving two people rather than one. So enquiries need judging over weeks, not days, and follow-up matters more here than almost anywhere else on this site.
The upside is job value and spread. One bedroom often becomes a second bedroom, then a home office, then the alcoves either side of the fireplace. A single won customer can be worth several installations.
Fitted wardrobes, main bedroom
Altrincham, WA14
07xxx xxx xxx
Call enquiry
Example enquiry. Illustration only — Home Service Installs does not publish real customer details on this site.
Bedroom, lounge alcoves, office, or more than one.
Wall length or run in metres, roughly.
Painted shaker, handleless, timber, or undecided.
Separates browsing from buying.
Design visits eat time, so travel matters.
Sets expectations before anyone's disappointed.
Furniture companies often feel their website doesn't do the work justice, and put off advertising until it's rebuilt. You don't need to wait. We build a separate page for the campaign, filled with your finished rooms, while your main site carries on doing whatever it's doing.
One product. One price.
Local Jobs by Home Service Installs
£850/month
Rolling monthly. No setup fee. Cancel anytime.
Advertising budget
£500/month to start
Paid directly from your own Meta advertising account. We don't hide your media spend inside our fee.
The first job is to establish what a relevant enquiry actually costs for your specialism, in your area. If the economics work, we can increase spend. If they don't, a bigger budget isn't the answer.
Typical starting investment
£1,350/month
£850 Local Jobs management + £500 paid straight to Meta.
Start small. Prove it. Then scale it.
Tell us the work you want more of and where you'll travel. We'll give you an honest read on whether local Meta ads are worth testing.