Can you keep loft conversion enquiries away?
That's one of the main jobs of the campaign. Adverts and landing page copy are written around storage and boarding, and the qualifying questions filter out anyone imagining a bedroom with a dormer.
Loft boarding lead generation
Loft boarding jobs. Not loft conversion tyre-kickers.
Home Service Installs runs local Facebook and Instagram advertising for UK loft boarding companies, built around storage jobs you can actually fit in a day or two — with the conversion enquiries filtered out before they reach your phone.
What makes loft boarding different to advertise
Loft boarding solves a problem almost every family home has and nobody talks about: too much stuff, nowhere sensible to put it, and a loft that's either full of squashed insulation or a couple of terrifying planks laid across the joists.
Two things make it a good fit for social advertising. First, it's an unprompted purchase — people don't search for “raised loft boarding”, they see it and realise it's a thing they could have. Second, the before-and-after is unusually satisfying: a dark, unusable loft turned into a clean, lit, walkable storage room photographs brilliantly.
The specialist angle matters as well. Modern boarding on raised legs above the insulation is a genuinely different product to boards screwed straight onto the joists, and most homeowners have no idea until someone explains it. That explanation is a very effective advert, and it justifies a higher price than the man with a van.
The main filtering job is loft conversions. They look adjacent from the outside, but a conversion enquiry is a different budget, a different timescale and usually a different company entirely. The campaign copy is written to make the distinction obvious before anyone fills anything in.
Job types we can campaign around
- Raised loft boarding above existing insulation
- Part-loft and full-loft storage decks
- Loft ladders and enlarged hatches
- Loft lighting and power
- Boarding plus insulation top-ups
- New-build and estate-wide local campaigns
Raised loft boarding, roughly half the loft
Chelmsford, CM2
- Looking to install
- Would like it sorted within a month
- Approximate budget
- Budget: £1k–£2.5k
- Existing gates
- Yes
- Contact
- John
07xxx xxx xxx
Call enquiry
Example enquiry. Illustration only — Home Service Installs does not publish real customer details on this site.
The questions we ask loft boarding enquiries
Enough to price roughly in your head before you've reached the van.
Storage or conversion
The single most useful qualifying question in this trade.
Rough loft area
Part-loft, half, or the whole thing.
Current access
Existing ladder, drop-down hatch, or a chair and hope.
Insulation depth
Determines whether raised boarding is needed.
Extras wanted
Ladder, hatch, lighting, power.
Postcode and timescale
So you can plan the run of jobs sensibly.
Lower job values mean the numbers matter more
We won't pretend loft boarding is the same economics as a £15,000 garden room. When average jobs are smaller, cost per enquiry has to be tighter, follow-up has to be quicker, and route density across a town matters. That's exactly the sort of thing we'd work through with you before spending anything.
More on that in how we review the numbers.
Related pages
- Fitted furniture lead generation — another storage-driven purchase in the same homes.
- Garage door lead generation
- All installation categories we help
- Installer lead generation
Loft boarding company questions
Our jobs are smaller than most on your site. Does it still work?
It can, but the maths has to stack up. Loft boarding is usually a lower ticket than gates or garden rooms, so cost per enquiry matters more and campaigns often lean on multi-room jobs, add-ons and tight local targeting. We'll be straight with you about it.
Do you advertise ladders and hatches separately?
Often, yes. A ladder or hatch enquiry is a cheap way to start a conversation that frequently ends up as a full boarding job once someone's up there.
Are the enquiries exclusive to us?
The campaign is built for your business and Home Service Installs does not resell your enquiries to other loft boarding companies.
One product. One price.
What Local Jobs costs
Local Jobs by Home Service Installs
£850/month
Rolling monthly. No setup fee. Cancel anytime.
What's included
- Your dedicated Local Jobs enquiry page
- Facebook & Instagram advertising management
- Campaign setup and build
- Local targeting around the areas you cover
- The Job Check enquiry questions
- Enquiries sent straight to you
- Ongoing ad photos, video and message testing
- Ongoing campaign improvement
- Ongoing enquiry page improvement
- Simple performance monitoring
Advertising budget
£500/month to start
Paid directly from your own Meta advertising account. We don't hide your media spend inside our fee.
The first job is to establish what a relevant enquiry actually costs for your specialism, in your area. If the economics work, we can increase spend. If they don't, a bigger budget isn't the answer.
Typical starting investment
£1,350/month
£850 Local Jobs management + £500 paid straight to Meta.
Start small. Prove it. Then scale it.
Want a fuller week of boarding jobs?
Tell us the areas you cover and the size of job you'd like more of. We'll give you a straight answer on whether local ads are worth a test.