Insights
Straight answers for installation businesses.
Practical guides to getting more installation work, what advertising really costs, and when it isn't worth spending the money. No 10X nonsense, and no marketing dictionary required.
Featured resource
Featured resource · GuidesLead generation for installers
How installation companies generate more work — and which channels actually make sense for different types of business.
Read the guideGuides and comparisons
- GuidesMeta ads for installersA plain-English guide to when Facebook and Instagram advertising works for installation companies, and when it doesn't. · 16 min read
- ComparisonsBuying leads vs generating your ownShared leads, exclusive leads, directories and running advertising in your own name — the genuine differences. · 11 min read
- GuidesHow much should installers spend on Meta?Why there isn't one magic budget, and how to test the economics of paid advertising without burning money. · 12 min read
- GuidesFacebook ad examples for installersIllustrative examples of how specialist installation businesses can advertise the work they actually want. · 13 min read
- GuidesMarketing for tradesmen: what works in 2026A straight-talking guide to marketing a UK trade or installation business, in the order most firms should actually do it. · 12 min read
- ComparisonsHome improvement leads: what you're really paying forWhere UK home improvement leads come from, how the maths works per job rather than per lead, and how to test a supplier before you commit. · 11 min read
- ComparisonsIs Checkatrade worth it for installers?What Checkatrade costs in 2026, what you actually get, why so many installers feel in the dark about it, and how to decide with your own numbers. · 10 min read
- ComparisonsBark leads: what they really cost an installerHow Bark's credit system works, why the price of a lead isn't the price of a job, and how to test it without burning money. · 9 min read
Tools & data
Coming from our own campaigns, not from someone else's blog
We're building an Installer Lead Cost Calculator, and eventually we'd like to publish real enquiry-cost ranges by installation type. Both need proper first-party data behind them, so neither is here yet. We'd rather publish nothing than publish numbers we've invented.
In the meantime, the budget guide walks through the same arithmetic by hand.
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